This was a collaborative project with 2 student peers of mine. Our brief was to rebrand Robinsons for music lovers.
I designed the Men I Trust & Kendrick Lamar cans. I also animated the Men I Trust can advert and copywrote for the billboards and merchandise.
Project Skills:
PhotoshopBlenderBranding & StrategyCopywriting
The design style between the 3 of us had to be cohesive and feel like the Robinsons brand. Our use of cans made the latter a bit difficult, but we still achieved well.
We crafted limited edition can designs featuring renowned artists. These cans will serve as collectible memorabilia, embodying the festival’s energy and Robinsons’ refreshment.
Initial Ideas & The Brand Assets
The Cans & Touchpoints