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Project Overview:
Jesus was an Ultra started off as a project to extend my dissertation into a graphic publication. The thesis was on the parallel between football tribalism and religion. 

It aimed to educate and invite football fans (and those interested in culture) to explore the rich, often overlooked, overlap.
Project Skills:
Book BindingIndesignPhotoshopIllustrator FIgma Strategy Branding & Identity
 Duration:1 Month 

Challenge:
I needed to devise a method to engage people to become interested in this little niche parallel I discovered. I looked into artefacts that bleed into both football and religion and took it from there.
Solution:
My final deliveries were initially a book and a scarf, and I showcased this within an exhibition for my graduation show. However, sometime after I also divised a (hypothetical) social app which invites the ‘brands’ target audience to discuss all things football and religion on the app.
Initial Ideas. 



The Exhibition


This was the exhibition I made for my degree show to showcase part of the work I did.

Project Description
“Jesus was an Ultra. The brief of this project was to extend my dissertation thesis into a graphic book. The thesis looked into the overlap between hooliganism & religion, showcasing examples of this parallel aiming to educate an audience, who either love football, study culture or just want to understand the deeper forces behind the game.

I took the approach of using the sacredness of the bible for the casing and distorting that sacredness, with the chaotic design of the hooligan. I split the publication into the old testament (my dissertation) & the new testament (which is more graphic & poetic).”
The Book
The book worked as the inital project delivery, fully exhausting the research from my dissertation into design. However, as you’ll see when you keep scrolling, I pushed this project even further.

Brand Assets & App
I created a brand out of the book and also designed an app for the project as a way of not only marketing the book and touchpoints created for it, but to also allow a (hypothetical) way of consumers of this brand/project to explore this overlap of football and religion for free and communally too.

Secondary Graphics